Driving predictable growth through the synergy of data and creativity

Get to know our team, our proposition, and the core values that drive everything we do.

True growth begins with the right foundation

Real growth does not happen in silos. That’s why we start with your organisation’s business model: where does your revenue come from, how do acquisition, retention and subscription relate to each other, and how do you keep that balance healthy? From this foundation, we build a strategy that evolves with your business and drives predictable growth, realistic, measurable and scalable. From analysis to implementation and conversion. That’s what we call predictable growth, sustainable and future ready.

Data as the driving force, creativity as the accelerator

Data is not an end point but the starting point of something big. We dive deep into your datasets like modern data archaeologists, uncovering patterns that provide direction. With these insights, we design hyper-personalised customer journeys that feel natural and convert.

Using automation, AI and creative storytelling, we create brand experiences that resonate, locally and across Europe. Proven effective in complex e-commerce markets, exactly what you need for your breakthrough.

Channel orchestration: performance architecture for your funnel

You know your channels, we organise them into a cohesive whole. With a full funnel vision, we optimise every touchpoint, from brand awareness to retention and upsell. Using AI driven insights, smart traffic models and precise attribution, we build a marketing engine that makes your funnel fully controllable. More control, higher returns, less waste.

Innovation through AI acceleration

For us, AI is not hype but a growth engine. We start with your current processes and immediately identify where AI adds value, from automatically generated product copy and visuals to email flows and customer interactions. Not standalone tools but smart systems that learn, optimise and perform from day one. This is how AI becomes tangible at every layer of your organisation, from customer experience to back end workflows.

Experimentation as a growth accelerator

Routine optimisation is not real growth. That is why we elevate UX and CRO, enhanced by AI, to a strategic level. Think self learning A/B tests, real time personalisation and algorithms that dynamically steer content and flows.

We build a culture of continuous improvement, data driven, scalable and innovative. Your customer behaviour is the starting point. AI is the assistant that lets you dominate, not follow.

The core values that sharpen us every day

We are Yellowfamily

A great atmosphere is not a side note. It is the foundation we build on. Yellowgrape runs on people: colleagues, clients, suppliers, neighbours. They always come before processes. People first, then the work.

In 2021, we were recognised as A Great Place to Work for the first time, a title we earn every day. Growing together only works if everyone feels seen, heard and safe. We call it Yellowfamily. And you can feel it.

We are mastery

E-commerce is not a trick. It is a craft. And craftsmanship demands dedication. We master the technical details and constantly seek ways to improve. Virtuosity is not boasting. It is a continuous drive to excel, deepen and enhance. We are proud of our mastery precisely because we know how much dedication it requires.

We are pioneers

Standing still means falling behind. We prefer to lead. When technology offers no solution, we build it ourselves. Pioneering means daring, exploring and sometimes confronting. We speak frankly to ourselves and our clients. Real progress only happens when you challenge the status quo. Together with like-minded pioneers, we push boundaries and set new standards.

We are crystal clear

We love numbers and clarity. No guesswork, no vague promises. Just crystal clear goals, measurable progress and full transparency. Every client has a seat in our cockpit. Because only when everything is visible can you steer with precision. Transparency is not a requirement. It is our strength.

We create wonder

At Yellowgrape, every day is full of possibilities. We work at the intersection of data and creativity, technology and people. That is where magic happens if you keep watching closely. Wonder is our fuel for innovation. By staying curious, we keep learning, improving and surprising. Because what you take for granted you no longer see. And what you no longer see you cannot improve.

Next-level ecommerce work does not go unnoticed

Our work gets recognized. With awards, acclaim, and results.
Johan Smits
Co-founder & Chief Growth
Rik van den Wijngaard
Co-founder & Chief Innovations
From promise to proof: growth that works in practice
You’ve seen our approach. But what does it look like in action? At Yellowgrape, we combine smart strategy with creative execution. We translate data, AI and channel orchestration into tangible results. See how e-commerce brands have grown sustainably and predictably with us.
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