Privacy

How we collect and respect your data

In this Privacy Policy (Policy), Yellowgrape B.V. (Yellowgrape, we, us, our) explains how we collect and use your data, and with whom we share your data. This Policy applies to the information we collect on or through www.yellowgrape.io (the Website).

Which data do we collect?

“Personal data” means any information relating to an identified or identifiable person; an identifiable person is someone who can be identified directly or indirectly. We collect the following Personal Data from you:

• Name, address and place of residence;
• Email address;
• Phone number;
• IP address; and
• Information about the use of the Website.
  

How we collect your data

Our methods for collecting personal information, carried out by us and our service providers, include:

• Via the Website
• We collect Personal Data via the Website, for example when you sign up for a newsletter or fill in a contact form.
• Via cookies and similar technologies
• We collect Personal Data through cookies and similar technologies. For more information, see our Cookie Policy.

How do we use your personal data?

We and our service providers use your Personal Data for the following purposes:

• Sending newsletters and/or marketing-related materials.
• To send you marketing-related emails regarding our services and other news about Yellowgrape.

We send these messages if you have given your consent, or insofar as we have a legitimate interest.

• Personalising your experience on the Website.
• To understand your preferences so we can tailor the Website to your preferences.

We personalise your experience on the Website if you have given your consent or insofar as we have a legitimate interest.

Furthermore, we use your Personal Data, as permitted, for other legitimate business purposes, including management analyses, audits, compliance with laws and regulations, Yellowgrape policies, handling complaints and related investigations and communications, and legal and administrative activities. We also use your Personal Data to investigate unlawful activities, to establish or exercise our rights, and to comply with requests from government authorities and law enforcement.

With whom do we share your personal data?

Furthermore, we use and share your Personal Data when necessary or appropriate, especially if we have a legal obligation or legitimate interest to do so:

• Hosting companies such as Webflow
• Accounting software such as AFAS
• Personalisation tools such as Bloomreach
• Marketing analytics such as Google Analytics

We also use and share your Personal Data when necessary or appropriate, especially if we have a legal obligation or legitimate interest to do so:

• To comply with applicable laws.
• This may include laws outside your country of residence.
• To respond to requests from public and governmental authorities.
• This may include authorities outside your country of residence.
• To cooperate with law enforcement.
• For example, if we receive requests and orders from law enforcement agencies.
• For other legal reasons.
• To enforce our terms and policies; and
• To protect our rights, privacy, safety or property, and/or those of you or others.
• In connection with a sale or business transaction.
• We have a legitimate interest in disclosing or transferring your Personal Data to a third party in case of a reorganisation, merger, sale, joint venture, transfer or other disposal of all or part of our business activities, assets or shares (including in connection with bankruptcy or similar proceedings). Such third parties may include acquiring entities and their advisors.

How long do we keep your Personal Data?

We retain your Personal Data as long as necessary or permitted in light of the purposes for which the Personal Data are collected or used (see the section “How do we use your Personal Data?”), unless laws or regulations require us to retain your Personal Data for a shorter or longer period.

• The Personal Data we use for sending newsletters and/or marketing-related materials are kept until you unsubscribe from the newsletter or marketing materials.
• The Personal Data we use for personalising your experience on the Website are kept for twelve (12) months.