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Insights that advance e
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commerce organizations
Discover smart insights and tips you can apply today. From blogs and videos to exclusive whitepapers, everything you need to gain and maintain your edge.
3
March
2026
LLM traffic is growing, but your website still wins: lessons from remote user testing in ChatGPT
Nick Schaperkotter
Head of UX & Experimentation
22
December
2025
How Structured Data Supercharges SEO, AI, and E-commerce
Victor Weill
Senior SEO Specialist
18
November
2025
The changing role of the AI-Enhanced CRO Specialist
Nick Schaperkotter
Head of UX & Experimentation
10
November
2025
Topbloemen wins the Next Gen Heroes award at the DDMA Experimentation Heroes
Josefien van Kaam
Senior CRO Consultant
13
October
2025
The AI Growth Formula: Turning hype into hard cash
Rik van den Wijngaard
Co-founder & Chief Innovations
18
September
2025
Podcast: From Amsterdam to Berlin, how Yellowgrape is conquering Western Europe
Rik van den Wijngaard
Co-founder & Chief Innovations
2
September
2025
How to get the most out of 2026: the E-commerce Marketing Calendar
Berend Jonckers
Client Director Netherlands
28
July
2025
AI Overviews Are Changing Ecommerce SEO: How to Stay Visible
24
July
2025
Affiliate marketing under fire: added value tested
Tjeerd de Vries
Senior Campaign Manager
13
June
2025
Pretty Orange's growth story in Germany, keynote at Commerce Day & Emerce Live
Rik van den Wijngaard
Co-founder & Chief Innovations
6
May
2025
From feed to conversation: How AI is turning product content into a powerful sales channel
Rik van den Wijngaard
Co-founder & Chief Innovations
8
April
2025
In the race for the win: Yellowgrape nominated for the DDMA Battle of the Agencies
Martijn Versteeg
Senior Customer Journey Consultant
27
March
2025
3 conclusions after more than 4 years of A/B testing at Yellowgrape
Nick Schaperkotter
Head of UX & Experimentation
25
March
2025
Yellowgrape at the Webwinkel Vakdagen: no stand, but a story and a first!
Rik van den Wijngaard
Co-founder & Chief Innovations
3
March
2025
5 strategies to lower your CPCs in Google Ads by 2025
13
February
2025
Predict, segment, convert: Why Predictive AI in Spotler Activate is a game changer
Rik van den Wijngaard
Co-founder & Chief Innovations
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