‍-> Before you start reading: we are hosting a free webinar on this topic on September 3rd, register here.

Every e-commerce and lead gen organization invests heavily in brand awareness and website traffic: campaigns, SEO, a strong product range, and competitive pricing. These are essential in e-commerce, but are you ready for the traffic? More traffic doesn't automatically mean you're becoming more efficient in terms of conversion. 

The biggest untapped conversion gain lies one step further: in the forms, order flows, and checkouts that your visitors go through every day. At Yellowgrape, we operate at the intersection of data, traffic, and conversion optimization. We frequently see the same challenge: purchase-ready audiences dropping off, often without you seeing why. 

Your analytics tell you that people are dropping off, but not exactly at which step, or why.

Standard analytics stop at the page level. You can see that visitors are leaving the checkout, but not which field is causing the issue. And that is exactly where the answer lies: in the IBAN field that gets filled in three times, the choice step where people hesitate and click away, or an error message that no one understands.

That is the black box that most optimization projects never reach. That is why we combine our own data and CRO expertise with field-level behavioral analysis using our partner, Exatom.

Exatom makes friction visible down to the individual field; we translate that into priorities, design choices, and concrete optimizations. We then measure the impact. It’s not a one-off audit, but a continuous measurement layer on top of your existing tooling.

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Two years of field-by-field analysis at DELTA Fiber

At DELTA Fiber, we have been running this for two years now through an iterative process. Our specialists read the behavioral data, determine the priority for each component, implement the adjustments, and validate the impact. We went through it field by field in a fixed optimization rhythm. 

The result: the revamped application and checkout flow converts 22% better than the old one. A massive improvement that ensures DELTA achieves a much higher conversion rate from the traffic they generate, both organically and through paid channels. This makes scaling website traffic via paid campaigns much easier to justify following this conversion uplift. 

Curious?

Has this piqued your interest? We are hosting an expert session on Thursday, September 3rd, from 10:30 AM to 11:30 AM. 

Together with DELTA Fiber and Exatom, we will show you how field- and interaction-level analysis uncovers hidden friction and solves it structurally. You will learn where visitors drop off, which frictions are costing you conversion and revenue, and which optimizations truly have an impact.

The hidden revenue in your order flow and checkout, and how to win it back

Sign up for the free webinar here.