Full Funnel Marketing is the art of buying smart and managing even smarter. A game of numbers, optimisation and predictability. Exactly what gets our hearts racing. Our deep-rooted obsession with performance has already earned us the nickname ‘King of the Channels.’ But we did not stop there. We went further. Much further. We reimagined the funnel, giving brands more control, more insight and more impact than ever before.
It all starts with control. We run a clear analysis for each channel, focused on cost, expected return and growth potential. Using forecasting models, we map out your entire channel mix upfront. No after-the-fact explanations, but forward-looking scenarios that guide your decisions.
What should a click cost? Which funnel delivers? Our strength lies in the predictive power and measurability of every path you choose.
Too often, channels are evaluated in isolation. That’s a mistake. SEA, SEO, social and display work best when aligned. We don’t look at individual performance, but at the bigger picture. How does an upper-funnel channel contribute to retention, brand awareness or conversion further down the funnel? In our approach, channels work together instead of competing.
Clicks mean little without context. That’s why we model the entire funnel, including attribution and Customer Lifetime Value. Especially in retention-driven models, this is where real success is found. Through advanced BI analysis, we uncover the actual value of every touchpoint. This allows you to make decisions based on what really matters: long-term customer value instead of surface-level gains.
Each funnel stage requires different KPIs. An upper-funnel channel may seem inefficient until you measure its long-term effect. That’s why we translate branding KPIs, assist conversions and cross-channel impact into concrete insights. Our approach answers the question: what truly drives growth? And more importantly, where should you invest today to make the biggest difference tomorrow?
