Getting ready for Elle Smart Shopping Day

Google Ads:

The Google Ads channel, along with other channels, is known for expanding your reach, attracting existing and new customers, and boosting online and offline sales. That's why it's important that if you want to push a campaign like Elle Smart Shopping Day, you also pull out all the best practices. This includes optimizing your campaigns and focusing on relevant keywords and ad texts. To delve deeper into those best practices, we have the following tips:

• Create specific ad groups for Elle Smart Shopping Day-related keywords;
• Set bid strategies to maximize visibility and conversions;
• Use extensions such as sitelink, highlight, promotion, and image extensions to provide additional information. Most extensions allow you to select a start and end time, so make sure they are set correctly. This in turn saves time, giving you more time to keep optimizing your ads that day;
• Prepare all your ads in advance and set a rule when the ad can be turned on and should be turned off again. This way, you won't disappoint your audience when, for example, the promotion has ended and you still have an ongoing ad;
• Monitor and optimize your campaigns regularly for the best results.

Social paid advertising (Facebook, Instagram, TikTok, and Pinterest):

By using social paid advertising, you can expand your reach and reach specific target groups that are interested in your products. It's an effective way to increase brand visibility, drive customer engagement, and ultimately increase sales. Plus, because it's a special event, people are already in the buying mood, which increases the chances of conversion. So, if you want your products to be in the spotlight at Elle Smart Shopping Day, social paid advertising is the way to go. And remember, with a little bit of humor and creativity, your ad can get just that little bit extra you need to stand out

• Create compelling visual content that draws attention. Your ad content needs to be engaging and relevant. Use storytelling, strong visuals, and a clear call to action. Make sure your ads match the look and feel of the platform you're advertising on;
• Test different versions of your ads to see what works best. This can range from changing the image to changing the text or the call to action;
• Budget management: Make sure you have a clear budget and stick to that budget. Use strategies such as daily and lifetime budgets to manage your spending.

YouTube (Shorts):

Advertising within YouTube is increasingly being done, as it is one of the larger social media platforms. It's a powerful platform for promoting your brand, showcasing products, and reaching potential customers with visual and engaging content. It also allows retailers to personalize and optimize their advertising strategy for specific target groups, which can lead to a more effective marketing effort and a positive impact on sales. In addition to the normal formats that you use in YouTube, YouTube Shorts (9:16 aspect ratio, 1920 pixels by 1080 pixels) are also increasingly being used. Using Shorts is an ideal way to make short and catchy videos clearly visible on phones.

• Make short videos that attract attention and showcase your products. Take the opportunity to share creative and engaging content with YouTube;
• Use relevant tags and descriptions that directly indicate that it is about promoting Elle Smart Shopping Day;
• You can also use YouTube Shorts. It is also useful to also use your Shorts via other social media channels.

Display ads:

During Elle Smart Shopping Day, display ads can make your brand shine. They appear on popular websites, making your brand visible. Thanks to advanced targeting, they reach people who are likely to be interested in your products. They are visually appealing, so they increase your brand awareness. Display is also ideal for retargeting, retargeting people who previously showed interest in your products. And best of all? It's often cheaper than other online ads. In short, display ads are an effective way to expand your reach and boost sales during Elle Smart Shopping Day.

• Design attractive banners with clear calls to actions;
• Target specific target groups based on interests and behavior;
• Ensure a consistent brand appearance in your ads.

Email marketing:

Email marketing during Elle Smart Shopping Day is like sending a personal invitation to your customers. It's a direct, personal and cost-effective way to inform your customers about special offers. The great thing about email is that it's easy to share, so you can expand your reach. Plus, email marketing lets you measure results properly, which can provide you with valuable insights to improve your future marketing efforts. In short, email marketing is a powerful channel for expanding your reach and boosting sales during Elle Smart Shopping Day.

• Personalization: Make sure your emails are personalized. This can be as simple as using the recipient's name, but can also include customizing content based on their buying habits or preferences;
• Timing: Timing is everything in email marketing. Make sure you send your emails at the right time, for example, just before Elle Smart Shopping Day;
• Clear call to action: Make sure your emails have a clear call to action. What do you want the recipient to do after reading your email? Make sure this is clear;
• Mobile-friendly: A large proportion of emails are now read on mobile devices. So make sure your emails are mobile-friendly;
• Measurability: Make sure you measure the results of your email campaigns. This helps you understand what works and what doesn't, and improve your future campaigns.

The Power of Elle Smart Shopping Day

A good start is half the work, so lay a good basis on time for a good result. With the tips above, you'll make sure you're ready to promote your brand during Elle Smart Shopping Day. Are you unable to figure it out with your copy or call to actions? Then make use of Brainvine! Good luck with the preparations!