Last month, I was on stage at our own Yellowgrape Commerce Day and Emerce E-Commerce Live. Together with Joram Dees from Pretty Orange, I told the story of a brand that crossed the border and not only arrived there, but also made a convincing breakthrough. These keynotes felt like a symbolic tipping point: the coming of age of our Brand Marketing pillar. And even more: proof that our promise of limitless relevance is more than just a nice one-liner.
Pretty Orange's success in Germany is no fluke, but the result of strategy, cooperation and guts all bundled together at our Berlin branch. Since the acquisition of FSG last year Yellowgrape is firmly rooted there. And that is not a flag on an office building, but a full-fledged base from which we let customers grow, with the German market as a spearhead.
From Berlin, we brought the full funnel approach to life: local brand positioning, native SEO, hyper-relevant ads and a rock-solid traffic plan. Thanks to the intensive cooperation with Pretty Orange, we were able to switch quickly, strategically and operationally. The lines of communication are short, the trust is high. So the numbers don't lie.
Yellowgrape has always been strong in data and conversion. But this case shows something bigger: that sustainable e-commerce growth starts with brand building. And that is exactly where our international potential lies. The brand as a motor driven by data, fueled by creativity and executed with military precision.
Pretty Orange knew what they wanted: to grow in Germany. We provided the plan and the Berlin foundation to achieve that ambition. From that location, we built bridges, between the Netherlands and Germany, between brand experience and performance, between ambition and reality.
At Yellowgrape, we promise growth to our customers. Not as a hype, but as an achievable reality. Pretty Orange's success story in Germany is a manifesto of that. A story where brand, data and performance not only complement each other, but reinforce each other. Where pioneering does not stop with the experiment, but leads to scale. And where, together with our customers, we are building something greater than an increase in conversion: brand value, market share and future-proofing.
The engine is running. The route is open. The border is not the end point, it is just the beginning.
Do you also want to make your brand limitlessly relevant? Let's talk.
