Fingerspitzengefühl has built an impressive reputation for its expertise in Germanizing and DACH growth strategies. Their success with renowned brands such as Floris van Bommel, Paula's Choice and Pretty Orange speaks volumes. This acquisition not only gives us a significant boost in our DACH expansion, but also expands our native German team in Berlin. This enables us to make e-commerce brands from the Benelux break into the DACH region even more successfully.

Our approach to this expansion is based on in-depth market insights, a sophisticated media mix and accurate platform fine-tuning. With our Germanizing experts, we ensure that brands can position themselves authentically in Germany. We create strategies that resonate with the local culture and market, helping brands grow successfully.

The integration of Fingerspitzengefühl as our new German hub marks an important milestone in achieving our BHAG (Big Hairy Audacious Goal). With this expansion, we are enriching our expertise and proposition and taking a big step towards achieving our goal of building a top-class customer portfolio in Western Europe.

Ruurd van der Weide, founder and CEO of Fingerspitzengefühl, will resign as CEO. He sees this acquisition as a great opportunity to become part of a wider expertise and thus increase the impact on the market. Yellowgrape's culture and vision fit seamlessly with Fingerspitzengefühl's core values.

With the rebranding of Fingerspitzengefühl to Yellowgrape, we can make even better use of our joint forces to further strengthen our market position. We look forward to the exciting opportunities this acquisition brings and remain determined in our mission to conquer the e-commerce world.