Last year, we already wrote there an extensive blog over and this year, of course, we're giving it a new look: fully updated with all relevant marketing holidays and holidays of the coming year. But what should you pay attention to? Let's sum it up for you:

• Planning is key
  Use the marketing calendar to plan your marketing campaigns before the year starts. This will contribute to timely preparation and when you find a good balance between “always on” and actionable campaign moments, you can make better growth forecasts.
  

• Take advantage of success
  We are increasingly seeing major retailers setting up their own “holidays”. Take the Amazon Prime Days or the Bol.com 7-day one. As a retailer, you can often piggyback on the volume that is currently being created in the market. In 2019, we played here with our customer Tile depot hit the road for the first time with the Prime Days - and with great success.
  
  
• Create your own campaign moments
  We already showed that you can also easily introduce your own commercial action moment with the Crazy Riverdays by Riverdale. A full funnel approach resulted in 1 million turnover in one week. Especially in the summer months, there are still plenty of untapped commercial opportunities to boost sales.

Want to get started with the Yellowgrape Marketing Calendar yourself? Download it here and start preparing your 2022 marketing plans today!