After a pitch process, Flinders chose Yellowgrape as its e-commerce agency. The aim of the collaboration is to set up a full funnel marketing strategy, driven by a 360-degree customer profile. Flinders aims to significantly accelerate the company's growth in the coming years.
Flinders is the market leader in designer furniture in the Benelux and has more than 150 design brands in its collection. Flinders wants to achieve the intended growth, among other things, by using the online marketing activities in a more full funnel. The move to a new warehouse has recently been completed, which means that the company is ready to take the next step.
“Yellowgrape has an enthusiastic and ambitious team that focuses entirely on e-commerce. They are going to help us better identify customer behavior. As an omnichannel retailer, we expect to be able to make great strides in terms of customer loyalty and activation.” Oscar Diele, COO of Flinders
johan-smits Smits and rik-van-den-wijngaard van den Wijngaard, add:
“We are very happy with this collaboration. Flinders is expanding online visibility and needs an agency that understands the game and is familiar with developing data-driven strategies. We have a lot of experience in building next-level e-commerce strategies for ambitious retailers and travel companies. This is a great challenge for our team of specialists.”
