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Jamani Group has expanded its cooperation with e-commerce agency Yellowgrape with the aim of further accelerating the growth of the various labels. Jamani Group, the parent organization of Discounter comforter, took a day deal site last year Get your deal over and recently launched the label residential Q.
The strategic partnership is the next step in the cooperation between both parties. Yellowgrape and Dekbed Discounter have been working together for several years in the field of personalization, smart data applications and affiliate marketing. Until recently, Jamani Group worked with multiple agencies on various sub-components.
Since the beginning of 2020, Yellowgrape and Dekbed Discounter have further expanded the cooperation. The first results were promising, which made her decide to conclude an exclusive, strategic partnership as of September. Yellowgrape delivers here services from the entire portfolio.
johan-smits Smits, Managing Director & Founder of Yellowgrape, about the collaboration: “The shared goal is to further expand the data-driven marketing strategy of the various labels. Ultimately, we want to accelerate growth and further optimize marketing returns. To achieve this, we will work more closely with Jamani's in-house team. Together, we strive for maximum return and long-term profit.”
Maurice Rustwat, COO of Jamani Group, adds: “We are very happy with this new way of working together. We are now able to continue the rapid growth at our various labels without losing focus. In addition, this way of working together gives us better opportunities to organize our marketing messages across the various channels with more uniformity.”
