Research firm WUA recently conducted a large-scale benchmark study for our customer DELTA Fiber. In this study, DELTA is compared with its largest competitors in the telecom industry on various factors (including findability and usability). The research came out of very valuable insights, but converting those insights into concrete action points is something that often remains difficult. As a result, not all the potential of the research is often used, which is something we often encounter in different types of research. This ranges from market-wide benchmark studies to on-site user research or a quantitative data deep dive on web analytics data.
As I said, there is often nothing wrong with the research that has been done. However, it is possible that the amount of information and insights is so overwhelming that people do not know where to start and that is why it stays idle for too long. To provide some guidance on this, we have developed a step-by-step plan that basically applies to any type of research. This plan helps to reduce research into concrete action points and ensures that impact is made. Together with WUA, we will discuss in an online masterclass how we put this step-by-step plan into practice based on their benchmark research for DELTA Fiber.
What's more, you don't want to make decisions based solely on the data from the research. We want to challenge you to go one step further and make your decisions based on experiments. Only by experimenting do you really know the impact of an adjustment, this goes beyond the website alone. After all, you can also experiment just as well in your emails, social ads or display deployment. Creating the experiment-driven mindset is part of growing in CRO maturity. We will also discuss how you can take quick steps in this in the masterclass.
Would you like to learn more about this? Then sign up for our masterclass on Tuesday, March 21. In the online masterclass, we discuss:
Expect concrete tips and inspiring examples based on customer cases in this free masterclass and discover how translating data into experiments leads to a better customer experience and higher conversions.
