If you're looking for an efficient way to boost your online sales within Meta, we've got good news for you! Meta has launched Advantage+ shopping campaigns designed specifically to help you reach valuable audiences with less set-up time. In this blog, we will tell you everything about this great tool. Let's get started!
Advantage+ shopping campaigns use machine learning to help you reach valuable audiences more efficiently. The tool was designed to be the most efficient solution for performance-oriented advertisers who want to boost online sales. Compared to manual shopping ads, Advantage+ shopping campaigns require less input when creating campaigns, audience options have been simplified, and ad content management has been streamlined.
For example, you can set up 8 Advantage+ shopping campaigns per country instead of multiple campaigns with different targeting and advertising configurations. This gives Meta's algorithm more chances to reach people who are most likely to convert.
With Advantage+ shopping campaigns, you can:
Nice, of course, a new campaign option from Meta, but of course we need to test that first before we believe it. We have set up an Ad study for several customers where we test the ASC campaign against the 'current' setup with dynamic prospecting + dynamic remarketing.
*drum roll* and the results were amazing:
Advantage+ shopping campaigns are easy to set up and manage. Simply upload your product catalog and Meta's algorithm will automatically test the best ad combinations for you. Then, the best-performing ads are displayed to the highest-valued shoppers. This means you can spend less time manually setting up the campaigns and you can focus on other important things! Easy, isn't it?
If you have any questions about this, we will of course be happy to help you!