What are Advantage+ Shopping Campaigns?

Advantage+ shopping campaigns use machine learning to help you reach valuable audiences more efficiently. The tool was designed to be the most efficient solution for performance-oriented advertisers who want to boost online sales. Compared to manual shopping ads, Advantage+ shopping campaigns require less input when creating campaigns, audience options have been simplified, and ad content management has been streamlined.

For example, you can set up 8 Advantage+ shopping campaigns per country instead of multiple campaigns with different targeting and advertising configurations. This gives Meta's algorithm more chances to reach people who are most likely to convert.

The benefits of Advantage+ shopping campaigns

With Advantage+ shopping campaigns, you can:

• Streamline performance goals to achieve the best performance from our marketing solutions.
• Combine potential and existing customer target groups with personalized products from your catalog in one campaign.
• Use machine learning to identify and target your highest-valued customers with as little effort as possible.
• Simplify the setup and management of campaigns by running fewer campaigns without modifying or renewing them.
• Automatically test up to 150 combinations of ad materials and show the best performing ads.
• Show your highest-performing ad variations to shoppers with the highest value.

We'll test it out for you!

Nice, of course, a new campaign option from Meta, but of course we need to test that first before we believe it. We have set up an Ad study for several customers where we test the ASC campaign against the 'current' setup with dynamic prospecting + dynamic remarketing.

*drum roll* and the results were amazing:

• 34% higher CTR achieved
• 7% higher first click conversion rate
• 40% lower CPA

How do Advantage+ shopping campaigns work?

Advantage+ shopping campaigns are easy to set up and manage. Simply upload your product catalog and Meta's algorithm will automatically test the best ad combinations for you. Then, the best-performing ads are displayed to the highest-valued shoppers. This means you can spend less time manually setting up the campaigns and you can focus on other important things! Easy, isn't it?

If you have any questions about this, we will of course be happy to help you!