Last September, in collaboration with our partner, we Copernica a webinar recorded in Emerce's studio. This webinar was the second in the series of five masterclasses and focused on customer retention with email marketing. johan-smits Smits and Jasper Witte (E-mail Expert at Copernica) discussed, among other things, how to use Copernica's marketing software to increase customer loyalty. In addition, Martin de Boer was also a guest to talk about Corendon Hotels & Resorts' email strategy. In this blog, we summarize the meaning for you and you can do it webinar watch again.
Within Yellowgrape's overall proposition, the balance between acquisition and retention plays a key role. Of all online marketing channels, email is perhaps the most important for achieving retention. It is often thought that this only applies to the FMCG industry, but retention also plays a key role in fashion, home & living and, for example, travel. When you run large volumes and have a lot of customer data at your disposal, you can even start predicting retention - regardless of the industry in which you operate and the product or service you sell. This is also proven by Corendon Hotels & Resorts, which uses email marketing to improve customer loyalty.
To successfully use retention through email marketing, you will need to connect to the product life cycle of your business. Our customer Corendon Hotels & Resorts takes a very concrete approach to this by responding to the needs of the different types of hotel guests using data-driven e-mail campaigns. Together, we developed a email strategy, increasing engagement and creating opportunities for retention in the form of cross- and upsell.
In the webinar, we'll tell you how to make optimal use of email marketing to ensure that your customers come back. Here we discuss the importance of data, discuss possible pitfalls and share golden tips that you can immediately apply to your own business. In addition, Martin de Boer talks about Corendon Hotels & Resorts' winning email marketing strategy, specifically during the coronavirus crisis.
click gentleman to watch the webinar and get inspired to take your email strategy to the next level!
