Webshop XXL Nutrition from Deurne has concluded a strategic partnership with the Amsterdam e-commerce agency Yellowgrape. The companies will work together integrally at a strategic level to continue the growth acceleration that XXL Nutrition has started in recent years. The goal is to further expand the data-driven marketing strategy and excel in the customer experience.
The strategic cooperation between XXL Nutrition and Yellowgrape is an upgrade to the previous collaboration. Since mid-2022, there has been cooperation in the field of smart data applications, personalization and CRO. This has already produced great results, but besides results, a good fit is just as important. The similarities between the teams of both companies in the culture and mentality were decisive in the choice to intensify the cooperation.
Jordy Holthuijsen, Marketing Manager at XXL Nutrition:”Yellowgrape has the same way of thinking that we should have at XXL Nutrition. That is why I am very satisfied with all aspects of our cooperation and I hope that we can show the world many more great new things.”
Johan Smits, Managing Director at Yellowgrape:”What is so great about the collaboration is the natural fit that both teams have. In addition, we think it is very cool to be able to contribute to the growth of XXL Nutrition in the coming years. The XXL Nutrition brand has been on the market well in recent years and has a high customer rating. That is an incredibly good basis for taking the data-driven strategy to an even higher level together.”
Founded in 2004, XXL Nutrition (ranked 153 in Twinkle100 of 2022) is one of the largest web shops in sports nutrition and supplements in the Netherlands. E-commerce agency Yellowgrape was founded in 2014 and works with more than 35 specialists on data-driven e-commerce strategies for major parties in retail, travel and business services.
