7
March
2023

Yellowgrape launches AI-driven conversion assistant

Rik van den Wijngaard
Co-founder & Chief Innovations

At Yellowgrape, we've been making AI work for us for a long time. Our Campaign Developers and Customer Journey Consultants love it and use it to make our data tools even smarter. But now we're going one step further. That's because we've launched our AI Conversion Assistant: an ingenious tool stack that runs on AI and helps our customers and brands to solve challenges and increase productivity with creative, innovative solutions. All with the help of turnkey AI solutions. Does that sound like music to your ears? Just wait until you see it in action.

Dynamic content for higher conversions with AI

At Yellowgrape, we're always looking for ways to improve conversions and increase productivity. And our AI-focused tool stack does just that. By producing dynamic content that adapts to each target group, we can improve conversion and increase productivity. Whether it's about age, lifecycle phase or even the Cialdini sensitivity of the audience, our turnkey AI solutions have it all. Analyze emails based on Cialdini principles, generate ad texts and buttons, adjust content based on someone's position in the lifecycle, etc. We are constantly adding new apps to provide marketers with concrete tools in the AI landscape.

Pushing the potential of AI

“Thanks to our commitment to innovative and conversion-focused AI integration, we've already set up impressive projects at Yellowgrape, such as an AI-driven automation email and advertising campaign, using AI-powered content, timing, and creatives to strengthen conversion power and reach new heights,” said Danny de Kruijk, Senior Campaign Developer at Yellowgrape. “We're proud to have incorporated the power of OpenAI and GPT-3.5 into our AI Conversion Assistant and optimized the feedback loop between performance and content generation to help our customers and brands deliver large-scale personalization and analyze data more effectively.”

At Yellowgrape, we continue to fully exploit the potential of AI and are ready to shape the future of our field. Through innovative technologies and an unprecedented passion for marketing and technology, we will continue to strive for a world where AI and human creativity go hand in hand.

Now available to everyone!

Do you also want to use the power of AI to improve your conversions? Then we have good news for you: from the beginning of March, Yellowgrape's AI Conversion Assistant will be available to anyone who wants to use it! With our AI-driven tool stack, your brand or organization can also grow and thrive. Find out at https://ai.yellowgrape.nl/ how we can take you to the next level with the latest AI technologies.

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