Next week, the Webwinkel Vakdagen 2022 will start! We are back again this edition, including a renewed stand and three interesting speaking sessions. You can find our stand in the same location as previous years. Will we see you next week too?
For 15 years, the Webwinkel Vakdagen has been the meeting platform for the entire e-commerce industry. On June 29 & 30, 2022, the 15th edition of the largest e-commerce event in the Benelux will already take place at the Jaarbeurs Utrecht! This will be another edition full of inspiring speakers, relevant themes and exhibitors across the entire spectrum of digital commerce. Don't forget to reserve your free tickets.
An impression of the previous edition
This year, Yellowgrape will host three keynotes that you should definitely not miss. For example, we're going to tell you everything about increasing your retention and conversion using a pragmatic strategy and inspiring case examples. Below is an overview of our keynotes next week.
Keynote Wednesday, June 29 11:40 - 12:00 • Lezingzaal 11
Many e-commerce players focus too little on the engagement of their existing customers. A missed opportunity, because acquiring a new customer is much more expensive than bringing an existing customer back. After all, a loyal customer base is the best way to increase sales and stay one step ahead of your competition. In this speaking session, Johan and Rik explain in 5 steps how to turn a customer into a fan. They do this on the basis of the Yellowgrape Customer Lifecycle model.
Keynote Wednesday, June 29, 14:00 - 14:30 • Lezingzaal 7
Traveldeal is one of the largest providers of travel deals in the Netherlands and Belgium. The supply changes daily and competitive prices go hand in hand with a sense of scarcity and urgency. On Traveldeal, it's always now or never.
The biggest challenge: how do you get customers to come back more often? To make things even more complex, as the range grows, the range is getting wider. That makes personalization, the holy grail of retention, a lot more challenging.
The details of this trip? In this session, Johan & Rik explain how we used first party data with the aim of increasing LTV. An inspiring story where we take you into the best of breed data landscape at Traveldeal and custom AI models to predict behavior. A session not to miss.
Keynote Thursday, June 30, 13:30 - 13:50 • Lezingzaal 11
Curious about how other e-commerce players and brands are using their Customer Data Platform? In this deep dive, we explain how to use all possible options of a Customer Data Platform using a strategic framework. Stay ahead of the competition and get inspired by the top notch use cases that are explained. Personalize your customer journey with a concrete 5-step plan.
