On Thursday, November 5, Yellowgrape was invited to the MailPlus Agency Awards. At the awards ceremony, which took place at MailPlus headquarters in Zoetermeer, Yellowgrape won the award for the most beautiful design. The winning design is from our customer EbnFerro. The email template is a conversion-oriented translation of the webshop. Visitors receive the same experience in their mailbox when they click through to the website. No matter what screen: desktop, tablet and smartphone. In addition to the sleek implementation of the corporate identity, all elements of a good e-commerce template are also present: simplified navigation in the header, space for actions in text and images, products with clear buttons and a compact but complete footer. A good proof of the above arguments is the high sales conversion rate of almost 9% within a database of 30,000 members.

In addition to the award ceremony, MailPlus presented an interesting roadmap. Marketing automation will take refuge and using smart and automated follow-ups will offer more opportunities. Come and admire our award for yourself, we'll update you right away to get maximum score on email marketing.