With the Traveldeal case, Yellowgrape has been nominated for the Dutch Interactive Awards 2022. We are extremely proud to be among the selection of the best online work with our case. Out of a total of two hundred entries, spread over eighty agencies, Yellowgrape can be among the nominees.
Traveldeal is one of the largest providers of travel deals in the Netherlands and Belgium. The supply changes daily and competitive prices go hand in hand with a sense of scarcity and urgency.
Traveldeal's business model therefore relies heavily on impulse buying. It has made the company big, but how do you turn an impulse buyer into a regular customer? To answer this question, we delved deep into the data and developed the case: 'A data-based road trip to increase lifetime value'. The joint case has been nominated in the e-commerce category.
On Friday, April 22, all nominees will present their work before a professional jury. The final awards will be presented at the famous award night on Thursday, June 2, in the Beurs van Berlage.
