In this new episode of the Groeivoer podcast, hosted by Gerhard ter Velde, Johan and I open up about how we’ve grown, not just as entrepreneurs, but as people. We talk about letting go, making mistakes, and learning to trust others. This isn’t a glossy success story; it’s a raw, behind-the-scenes look at building, stumbling, getting back up, and moving forward.

🎙️ The podcast is in Dutch, but you can watch it on YouTube with full English subtitles so you won’t miss a thing.

Here’s what you’ll discover:

• How personal beliefs and old patterns can make or break your company and how we learned to grow from control freaks into true leaders.
• The exact steps (and missteps) we encountered while expanding our Dutch success into Germany, including the tips you’ll want to hear before making the same mistakes yourself.
• Why staying true to your vision often matters more than chasing quick wins or the biggest offer on the table.

This episode feels special to me because it shows that entrepreneurship isn’t just about numbers and markets, it’s about personal growth, friendship, and courage. Gerhard’s thoughtful questions created space for us to share openly, including the moments when we had to choose between holding on tight or learning to trust and how that choice ultimately made Yellowgrape stronger.

Listen to the episode and hear how our journey from housemates in Groningen to a bureau helping brands conquer Western Europe, might inspire your own path.

Listen to the podcast below

Listen to the podcast on Spotify, Apple Podcasts, or watch it on YouTube below.