We are very proud of our DDMA Dutch CRO Awards nomination! With the CRO case for POPfurniture, we have been nominated for the DDMA Dutch CRO Award 2021 in the acquisition category! We compete for this coveted prize.
On Thursday, November 4, 2021, the DDMA Dutch CRO Awards will be presented at Het Sieraad in Amsterdam. All nominees will take the stage to explain their case. After that, the winning CRO cases will be awarded in the categories conversion, acquisition, mobile and personalization.
Our nominated CRO case is based on a hypothesis based on data and (neuro) psychological principles. In this case, we were inspired by “gamification” and the “IKEA effect” to achieve higher engagement within a thematic sale campaign. Curious? Come to the DDMA awards ceremony! You can order your tickets via dutchcroawards.nl.
