Traveldeal is a fast-growing player in the travel industry that offers sharp, limited-time deals every day. From overnight stays within the country to adventurous trips across Europe, the site serves a broad audience of price-conscious travelers often looking for spontaneous, well-priced getaways. Thanks to a constantly changing offer and strong email marketing, Traveldeal has built a substantial following. But that audience can be fickle. Customers often book once and then disappear.
What makes Traveldeal unique? The ability to combine speed, urgency, and attractively priced trips into a consistent, conversion-driven proposition. But lasting success requires more than a good deal. The next step is moving from a one-time booker to a loyal fan.
Traveldeal grew rapidly on the momentum of impulse purchases. But that model has its limits. The Customer Lifetime Value (CLTV) lagged behind: customers came but did not return consistently. Traveldeal wanted to understand why and learn how to break through this barrier.
The central question was how to transform a model driven by urgency into a customer relationship based on relevance. Especially with daily changing deals, hitting the right note with the right customer is challenging. A solid data foundation was already in place through a Customer Data Platform (CDP), but the next step, hyper-personalized content, proved difficult and time-consuming. Traveldeal was looking for a smart, scalable way to serve customers on a personal level. And that’s where we came in.
The challenge was not unfamiliar territory. In fact, we already had gold in our hands. Thanks to a well-set-up Customer Data Platform, Traveldeal had a treasure trove of first-party data. The primary goal of our approach was clear: create more relevance for visitors and bookers we already knew. Not shouting louder but listening better.
Based on behavior on the platform and previous bookings, we created smart segment labels such as solo travelers, couples, groups, families, sports fans, culture lovers, and more. These labels formed the starting point for personalized customer interactions. A couple looking for a romantic weekend getaway views the offer very differently than a group of friends planning a wild party weekend. Your message, approach, even the images all have to breathe with the context.
Because Traveldeal already had a mature CDP in place, we could immediately apply these labels to the offers. Every accommodation received multiple text variants tailored to the different customer types. AI automatically rewrote the content per label: the same place, but seen through a different lens. For the couple, you highlight the jacuzzi and the sunset. For the friend group, the late check-out and free beer package. The best part was that as soon as a visitor was recognized with a specific label via the CDP, the right content variant was automatically loaded. No manual work, just hyper-personalization.
We started small. In small-scale A/B tests, we examined the effect of this approach. The results were clear: higher click-through rates more engagement rising conversions. In short, proof that personalization not only feels good but also delivers hard results. So we scaled up.
To make this process scalable, especially given Traveldeal’s daily changing deals, we implemented Brainvine Feeds. This smart AI engine automatically generates new label-specific texts each night for the entire offer. Each customer group receives fresh, relevant content daily that responds to their interests and motivations.
Brainvine Feeds integrates seamlessly with the existing marketing stack. The tool not only powers on-site content but now also fuels email campaigns retargeting and automations. This creates a 360-degree hyper-personalized customer experience that continuously evolves.
This approach marks a turning point. Content is no longer a generic layer but a dynamic dialogue between brand and customer. What started as a data-driven experiment has grown into a structural approach where technology creativity and strategy reinforce each other. And all this without extra pressure on the team—in fact we freed up time for deeper focus.
A romantic weekend getaway or a wild trip with friends? Thanks to smart data and AI every Traveldeal visitor received exactly the content that fit and this resulted in a 19.5% increase in conversions. Personalized at scale without manual effort.
What began as a smart test with rewritten accommodation pages quickly became a strategic engine for sustainable growth. Thanks to the use of smart segment labels and the automatic content creation by Brainvine Feeds Traveldeal achieved a conversion increase of no less than 19.5%. Visitors clicked more often stayed longer and felt better understood — exactly the effect of content that truly matches their situation and travel needs.
The hyper-personalization worked not only on the site. We also saw a clear rise in engagement and click rates in email campaigns and automations. In addition the Customer Lifetime Value increased as more visitors returned for another relevant deal.
But the gain was not only in numbers. Internally something changed too. The team gained more space to focus on strategy instead of manual content management. What started as an AI experiment grew into a culture change: from broadcasting to truly tuning in. Or as we like to say: relevance pays off. For the customer and for the business.
