Traveldeal is the platform for those who want to book smart without compromising on experience. Every day brings fresh new offers, from romantic getaways to all-inclusive vacations with breakfast, dinner, or tickets included. It’s all about timing, surprise, and the perfect deal at just the right moment.
But Traveldeal is more than just a discount site. What sets it apart is the blend of sharp pricing, cleverly bundled packages, and a strong sense of momentum. Behind the scenes is an e-commerce team that knows exactly how to not just attract attention, but drive action.
The audience is broad; families, couples, groups of friends, but the platform understands what works for each. The goal? Turning impulsive bookers into loyal travelers. And that starts with relevance, long before the decision to book is made.
Traveldeal came to us with a clear question: how can we reduce time-to-book without making it feel forced? In other words, how do we get people to book faster simply because the offer truly resonates?
We went back to the start of the customer journey. Because we know that intent forms early. Especially in travel, where people often browse for a long time before booking, the real opportunity lies at the top of the funnel, where visitors are still dreaming, exploring, and weighing their options.
The existing flow was fast, but too fast. So much choice that it became overwhelming. Scroll, compare, abandon. That’s why we set out to create something that would come before that point. A moment not to push, but to listen. To capture intent without adding friction.
The solution wasn’t a new campaign. It was a smarter approach to customer profiling, one that adapts to user behavior in real time.
With a powerful CDP as our foundation and the right tools in place, we started building. Customer profiling became an experience rather than a chore, grounded in relevance and driven by content that aligns with personal preferences from the very first touchpoint.
From our lifecycle strategy, we know that one of the most important steps towards hyper-personalization, relevance and the creation of returning customers lies in converting unknown to known visitors. In other words: ensure that your visitor is recognisable, with an email address and preferences. Because those who build that profile at the right time can communicate personally and effectively from the first follow-up contact. Not only via email, but also through advertising and onsite retargeting.
This is not a nice-to-have, but a fundamental building block for sustainable growth. Especially in a cookie-free future, first-party data is crucial. The quality of your customer profiling determines how effectively you can segment, personalize and convert.
Traditionally, customer profiling is often done via static forms, somewhere in an onboarding or hidden in an account environment. The motivation to fill out such forms is low. And the data that comes out is often fragmentary or not usable.
It's about the time and form in which you retrieve profile data. How do you make it feel like an invitation instead of an obligation? How do you turn the profile moment into an experience in itself, where users get something valuable in return?
These questions were the starting point for our concept: customer profiling as inspiration, not a barrier. By smartly integrating it into the visitor's orientation behavior, you make it logical, light and accessible. And that is exactly what we built.
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To guide visitors to a booking faster and smarter, we developed a customer profiling flow together with Traveldeal that feels like inspiration instead of filling in. Four steps that blend seamlessly and together ensure personal relevance from the first moment.
The start point of the flow is a light, visual wizard. Four simple questions: who you're traveling with, what you're looking for in a trip, how long you want to go, and which region you prefer. No pop-up, no friction, but a subtle label on the side of the page that opens at the right time.
The wizard feels like inspiration, not a form. Precisely because it is intuitively woven into the browsing experience, visitors fill in the flow effortlessly. After answering the questions, there is a natural time to ask for the email address. Not as a hard opt-in, but as a logical next step in the experience. And this step creates a profile in the CDP: a known visitor with concrete preferences.
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Immediately after completing the wizard, the preferences are automatically translated into a personalized longread. Using our AI tool Brainvine, a unique travel brochure is created that fully matches the user's profile.
The content is broad and inspiring: from practical information such as activities and travel time to hidden gems, culinary tips, local phrases and useful facts. Everything focused on booking a specific trip that suits someone's preferences.
The same destination may appear in different profiles, but each version feels unique. Someone looking for a week-long family culinary vacation will get a totally different text than someone traveling solo for an adventurous weekend. The tone of voice, accents and examples are fully tailored to the combination of preferences. This way, the offer always feels relevant and personal.
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The collected profiles do not stay on the page. They are cleverly translated into email, advertising and onsite personalization. Think about:
Each channel tells a different chapter of the same story. The strength lies in consistency. One profile, multiple touchpoints, always relevant. As a result, the user recognizes themselves in the expressions, which increases the chance of conversion.
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The first version of the flow is live, but we will continue to build. With tools such as Hotjar and GTM, we analyze behavior on the page. Where do people click? Where do they drop out? And how does that change when we change the order of questions?
There are several A/B tests on the roadmap. Think of variations in copy, optional versus mandatory opt-in and visual completion of the brochure. We will also soon expand the wizard with new question types for even sharper segmentation.
The strength here lies in the combination: a solid basis and space to fine-tune. This keeps the flow up to date, relevant and increasingly tailored to the user.
The results speak for themselves. The new flow has led to a significant increase in email registrations, crucial in a cookieless world. Clickthrough rates to relevant deals on the brochure page are also well above average. A clear signal that relevance drives conversion.
Internally, we’ve seen a major shift as well. Where AI-generated content once felt experimental, confidence has grown. The collaboration between content, data, and marketing is stronger than ever. We no longer think in terms of campaigns, but in journeys, from unknown to known, from intent to action.
The key insight from this case? Customer profiling only works when it’s seamlessly embedded into user behavior. Not as a standalone step, but as an inspiring moment that feels like a service. By offering something valuable in return, like an AI-generated brochure that genuinely aligns with user preferences, you give real meaning to the interaction. That builds trust. And trust leads to conversion.
Traveldeal proves that personalisation isn’t a black box. It’s the result of smart collaboration between strategy, creativity, and technology. When relevance is built into the journey, you don’t have to push. Conversion becomes a natural next step.
Curious how this approach could look for your brand or platform? We’re happy to help you explore a tailored solution. From strategy to execution, from technology to content, we design flows like these to fit your goals. So your users don’t enter a generic funnel, but step into a personal journey from the very first interaction.
