A new calendar year also means replanning your marketing activities. From experience, we know better than anyone that properly preparing your e-commerce marketing strategy is crucial to achieve the best possible result at the moment. We are happy to help you with that, so we have once again summarized the most important holidays, theme days and other important dates in the Netherlands and Belgium in one overview, full of inspiration for theme/prize campaigns or developing catchy content.
👀 You can recognize holidays or marketing days that specifically apply to the Netherlands or Belgium by (NL) or (BE).
Are you already active in Germany or do you plan to expand your marketing activities to Germany in 2024? Then check out the 2024 marketing calendar for Germany here.
Start preparing early to have sufficient time to properly develop the plan. Especially because you can use the help of multiple colleagues/teams, it pays to plan the kick-off and evaluation moments for the entire year. This way, everyone knows when to start what preparations.
Right yes! Whether you're working with an in-house team or an external agency, good preparation is essential in either case. A good example of this is putting the landing pages live on time so that they have time to be indexed by Google and grow in organic ranking.
But not only creating a landing page or sending a stand-alone newsletter is enough to make a real impact. Therefore, make a timely briefing that is central, aligns the efforts of all teams and ultimately allows them to come together into one.
When reading content strategy, you may first think of textual content, but content is much more than that! So don't forget to include in your strategy the development of sufficient photo, video and, for example, audio content. And the great thing is; this content is not only applicable to your owned media, but it is often also suitable for your paid media. In this way, it immediately provides synergy and thus recognition for the target group..
So throughout the year, you create different types of content. Some content is more to inspire your daily website traffic and other content may be more intended to support a promotional period. You usually have both indexed for your findability within Organic Search.
But nowadays, Organic Search is much more than just ranking among the organic results of search engines such as Google and Microsoft Bing with your own created textual pages. Take TikTok, for example, where the Gen Z generation in particular is increasingly entering queries in search of relevant videos. With a growth of 3 to 4 million Dutch users, the platform is taking serious shape. But Youtube, which will be used by 9.9 million Dutch users in 2023, is also one where you can generate a lot of visibility and traffic organically. (source: Statista.com).
Video has thus grown into one of the most attractive formats for creating content to get in touch with your desired target group. So don't just focus on the content on your own platform.
If you need help setting up your Organic Growth strategy, please do not hesitate to contact us.
We can say that the AI hype is over and is here to stay, even as a marketing assistant. Not only do we use AI to write SEO content based on best practices, but also to generate bulk product descriptions, royalty-free images, personas, perform website analyses based on Neuro conviction principles, and much more.
To do this, we use the Brainvine AI tool every day, which accelerates and facilitates our daily work with many different functionalities. Also curious about how you can make Brainvine.ai work for you? Create a free account and experience the tool for yourself.
If you gain learnings during the year, don't forget to take them with you to the next preparations for theme and/or action periods. Which media channels do you use, what is the most appropriate time to send the newsletter and how do we ensure the optimal structure of the landing page? These are just a handful of parts that you can continue to test and that are often “forgotten”. A shame, because testing such parts at these times ensures that you know even better how you want to install the whole thing next time.
Download the Yellowgrape Marketing Calendar 2024 (in PDF) here for free!
Would you prefer a version that you can print and hang in A3 format?
Do you still have questions or need help developing your content strategy? Take especially contact with us. For now, good luck planning your marketing activities for 2024!
